ePeople Rebrands to Baker Thornton to Reflect Specialist Positioning in Accounting Practice Recruitment

FOR IMMEDIATE RELEASE

15 October 2025

LONDON, UK – ePeople, a recruitment firm serving the accounting sector, today announced its rebrand to Baker Thornton, marking a strategic repositioning as a specialist recruiter exclusively focused on accounting and CPA practices. The rebrand reflects the firm's commitment to addressing a clear gap in the recruitment market: connecting accounting practices with professionals who understand practice dynamics, busy season pressures, and the unique demands of practice environments.

Founded in 2024, the company has spent its first year developing deep expertise in the nuances of accounting practice recruitment. The transition to Baker Thornton represents both a fresh identity and a sharpened focus on serving a specific market segment with precision and depth.

"We founded this business to address a clear gap in the recruitment market: accounting practices need recruiters who genuinely understand practice dynamics, busy season pressures, and what makes professionals successful in a practice environment," said Jimmy of Baker Thornton. "We specialize exclusively in placing audit, tax, and accounting professionals in accounting practices across the UK, from Top 10 to 100 firms to boutique specialist practices."

The Baker Thornton name was chosen for its professional resonance within the accounting sector. The fresh, relatable identity aligns naturally with the firm's primary market while signaling credibility and sector expertise to both clients and candidates. "We're not trying to be everything to everyone," Jimmy explained. "We're trying to be indispensable to a specific group: accounting practices hiring audit, tax, and accounting professionals, and those professionals exploring practice careers."

Baker Thornton differentiates itself through a relationship-driven, quality over volume approach. Operating on a transparent contingent fee model with no upfront costs or long term contracts, the firm focuses on sustainable placements rather than transactional recruitment.

The firm measures success through metrics that reflect its specialist positioning, including placement retention rates at 6, 12, and 24 months, client concentration working repeatedly with a smaller number of firms rather than one off placements across hundreds, candidate satisfaction measured through post placement surveys, and market intelligence depth encompassing salary data, retention insights, and hiring trends analysis.

Baker Thornton's immediate focus centres on establishing market presence with Top 10 to 100 accounting firms while simultaneously building a curated candidate community of practice experienced professionals. The firm serves accounting practices across the UK, USA, and Canada, with particular emphasis on firms seeking audit, tax, and accounting talent with genuine practice experience.

"Our approach is built on understanding what accounting practices actually need," Jimmy added. "That means recruiters who can speak the language of busy season, who understand client service pressures, and who can identify professionals who will thrive in a practice environment, not just those with technical qualifications."

Baker Thornton is a specialist recruitment firm focused exclusively on placing audit, tax, and accounting professionals in accounting and CPA practices across the UK, USA, and Canada. The firm serves Top 10 to 100 firms, regional practices, and boutique specialist firms through a transparent, relationship driven approach. Baker Thornton operates on a contingent fee model with no upfront costs or long term contracts, prioritizing quality placements and long term client relationships.

For more information, visit www.bakerthornton.com

Media Contact

Jimmy Braimah

info [at] bakerthornton.com

Baker Thornton

www.bakerthornton.com